iGo, uGo, we all go for eGo

The folks at eGo vehicles say they’re so much fun “you’ll be tempted to put cards in the spokes.”

That’s a smart statement that brings back childhood memories, describes the joy of the ride and at the same time clues you in to the quiet nature of the ride itself.

Launched in 2002 the eGo claims to be able to go up to 25 miles at 20 mph on a single charge – silently and pollution free.

”Ok,” so you say – “but then you have to recharge it.” Well, yes, but the eGO Cycle’s on-board charger allows "refueling" at any outlet for 10 cents worth of electricity.

"The eGO Cycle is the perfect product for the urban commuter, college student or gated community resident. It is dependable, fast, and emission free," said Andrew Kallfelz, President of eGO Vehicles. "We spent two years developing the eGO Cycle, and are now able to offer people the first street legal and safety compliant two-wheel personal electric vehicle."

The pedal-less cycle is unique, as its range is 36% greater than any other previously introduced electric scooter, bike or "transporter." The eGO Cycle gives anyone the opportunity to reconsider how they move around for fun or work," said Kallfelz.

The eGO Cycle can be ridden on any American street because it meets all National Highway Traffic Safety Administration (NHTSA) safety requirements, and with headlights, taillights, bicycle controls, large wheels and a low center of gravity it is safe and simple to operate for people of all ages.

Nearly 60 percent of all automobile trips are less than five miles, and 50% of trips are for personal (one passenger) transportation, according to the U.S. Bureau of Transportation Statistics. "Today, Americans are thinking about new ways to get around. People want transportation convenience, young people want fun and everyone wants to find an alternative to oil and gas," said Kallfelz. In years to come the eGo, and other small personal transportation modalities may just be as commonplace as the automobile on local city and town streets.

eGO Vehicles, LLC
One Broadway, Suite 1400
Cambridge, MA 02142
USA
Phone: 800-979-4346 or 617-583-1379
Fax: 617-758-4101




Bretton Woods Panorama - Purchase prints, cards or posters

The Challenges of Going Green with Your Business

The Challenges of Going Green with Your Business
Wayne D. King

“Finding products and components that are sustainably made is a combination of measuring “footprints” and exercising good judgment and common sense. Here are some things that you should understand when assessing the “ green creds” of any product.” - Wayne D. KingThe term green is an unregulated term that can mean many things to many people, similar to "natural" with food products.

A product's green credential can be measured in many ways because there are many steps in the manufacturing process. For example, one of our products MOP, Maximum Oil Pickup is – without a doubt – the most sustainable product on the market among oil absorbents. Yet there are a number of companies laying claim to the “green-space” in this multi-billion dollar industry. One competitor of MOP uses a very energy intensive mining process to mine a "natural" product which they label as a "green" product. Since the product itself is a naturally occurring item, it is fair to say that the raw material for manufacturing the sorbent (the term of an absorbent product) is green, but the manufacturing process is decidedly NOT green. Some customers who are looking to be able to claim that they are using a green product may find this sufficiently acceptable, particularly if they are seeking "window dressing" rather than a genuinely sustainable product. Customers who are sincerely seeking to reduce their carbon footprint will see through this immediately. Furthermore, organizations that make determinations about this will see immediately the shortcomings of products that are "greenwashing".

“Finding products and components that are sustainably made is a combination of measuring “footprints” and exercising good judgment and common sense. Here are some things that you should understand when assessing the “ green creds” of any product.”

Lake Watson Panorama
Signed Original Limited Edition or Digitally initialed Open Edition

Choosing a green product in today’s environment is a challenging task. It’s important for two major reasons:

1. If you are sincerely working to reduce your company’s carbon footprint, or working toward measuring your triple bottom line, you want to be able to choose a company that has a truly sustainable product and manufacturing process.
2. Consumers and watchdog organizations have an increasing level of sophistication when it comes to products that claim some level of green-ness and are savvy when it comes to companies that are employing greenwashing techniques to position themselves in the market, but not really achieving a level of sustainability that reflects well on people who use their products.

Having said this, it is important to say that some common sense and good judgement needs to be employed in this process as well. For example: Suburu of America is arguably the greenest automobile company in the US today, even though they do not manufacture a single hybrid vehicle. Why is this? Because the sum total of all their environmental efforts and products add up to an impressive environmental record. They have no hybrids but among companies building cars in the US they have one of the highest MPG ranking across their fleet. Add to this, just in time and regionalized manufacturing and inventory systems that reduce their shipping and the fact that every one of their facilities in the US has achieved a zero carbon footprint and you see a total picture emerge that is more sustainable than you might expect at first blush.

Maple Ablaze at Sunset

So how do you measure the sustainability profile of a company that you are considering as a vendor?

Products and Processes
To begin with, you want to examine both their products and their manufacturing processes. The degree of sustainability for any product can run the gamut from a product that is completely carbon intensive from start to finish to a cradle-to-cradle green product that is produced sustainably and is completely green itself - made from 100% recycled and natural products, organic or fully recyclable.

Furthermore, it is certainly worth considering other factors that are relevant. For example a quart of strawberries grown in your community may be grown using a carbon-based fertilizer making them ineligible for the claim of organic. However, their carbon footprint is surely smaller than the same quart of strawberries grown organically but shipped across the country.

Every product is going to have a different story to tell based on its component parts, its manufacturing process and its recycle-ability. The choices you make will need to be based on both the goals of your company and the profile of your clients/customers in the context of other obvious considerations such as price points for the products, shipping issues etc. Furthermore, it is up to you to make sure that your customers understand the nuances of your choices and processes.

Returning to the MOP product addressed at the beginning of this article, we were attracted to the product from the beginning by its green power across the broad spectrum of product and production. Ultimately, MOP achieves the highest possible level of sustainability, a cradle-to-cradle level, by first utilizing only recycled and organic materials and employing a production process that uses green hydroelectric energy as its power source. Their claims regarding this can all be verified and validated allowing a business considering utilizing their product the confidence to know that they will not be subject to claims of greenwashing or individuals and advocates questioning the validity of the claims or splitting hairs over whether the sustainability of the product is counteracted by the production process. Assuming under these circumstances that you can make the other aspects work for your financial bottom line, a product like this covers the social and environmental bottom lines to achieve success in reaching goals in your triple bottom line.

Tamarack Monochrome in Platinum Sky

Ten Tips for Improving Your Company’s Sustainability Profile

Its all about the triple bottom line. Embracing the bottom line in terms of economics, environmental, and social values. Your Green offices will embrace all of these values and your boss will love you for it because in addition to making the company look good, it will save money too.

1. Work with a certified waste management company and ask them to provide you with advice for minimizing waste, and where possible gleaning some returns for your efforts. Many companies, notably Waste Management, Inc., have created special e-cycling programs for computers and electronic waste.

2. Buy post-consumer recycled content paper. Many of the big dogs in office supply are now offering recycled paper as an option including Staples, Office Depot, Quill, Target, as well as some of the specialty companies like Dolphin Blue, Monadnock Paper, The Green Office and others.

3. Use recyclable products in your bathrooms and kitchen areas.

4. Get an energy audit. In many cases the utility company that provides your electricity also provides programs for auditing your energy use. At the very least you can be sure that they can refer you to a professional in your area.

5. Institute programs to encourage carpooling among employees.

6. Institute programs to provide flex-time and telecommuting. Putting your company’s primary databases and working documents on the web using an intranet will allow your workers to work from any locale with broadband access. Several companies now provide low cost web-based intranet, conferencing and meeting software solutions: Webex, GoToMeeting, TalkPoint, Phase2 and others have some very affordable options.

7. Surge protectors do more than just preventing surges. If you have appliances plugged into surge protectors shutting off the surge protector or unplugging it entirely will prevent leakage that can really add up. At the very least, make it company policy to shut down computers, turn off lights and appliances after hours.

8. Look for EnergyStar rated appliances and office equipment.

9. Limit paper products in the kitchen and encourage employees to bring dishware from home.

10. Purchase renewable energy credits for your office, and offset your air travel, gas mileage and more.

Rowboats at Dusk, Newfound Lake, NH
Poster

Welcome to Moosewood Green

Welcome to Moosewood Green! Our blog for highlighting the cutting edge technologies with whom Moosewood Communications is working to bring about a better world and a more sustainable planet.

You won't find run-of-the-mill products here. There are plenty of blogs and websites that feature great green products.

What you will find, however, are products that we have identified as capable of ushering in some pretty revolutionary changes to our planet and our economy. Its likely we have a financial interest of some sort, so bear that in mind as you browse through the blog. We're proud of the fact that people and businesses that have revolutionary products and ideas come to us to help them get the word out and we are often asked to help them on a shoestring so we carefully select those that we believe in and become a kind of intellectual equity investor or intellectual venture capitalists - bringing our ideas and contacts rather than capital to the cause.

Just what that should mean to you is that we are telling you about these products because we believe in them - not because we're being paid to make up nice things. Every product that you see here at Moosewood Green is something we believe is capable of changing the world in some way, large and small.

If you would like to speak with us about your green product, please email us.